On 11 March 2026, the High Court of Australia delivered an important decision in Taylor v Killer Queen LLC, a trade mark dispute between an Australian fashion designer and global pop star Katy Perry. The case highlights an important principle in trade mark law in Australia: registering your trade mark...
Step 1 – Filing Confirmation Once your trade mark application is submitted to the Intellectual Property Office of New Zealand (IPONZ), the application is officially recorded in the register. You will receive confirmation that: Your application has been successfully filed A unique application number and filing date have been assigned...
So, you’ve submitted your trade mark application — what’s next? Many clients ask us: “How long does it take?”“Will I get notified?”“What if someone objects?” This article walks you through each stage of the Australian trade mark registration process, so you’ll know exactly where your application stands — and what...
Executive summary IP Australia rejected Monster Energy’s opposition to TM Storage Place’s composite mark M MONSTER GARAGE. The Hearing Officer found the marks not deceptively similar and held that Monster’s strongest reputation lies in MONSTER ENERGY and its M-icon for energy drinks — not in MONSTER alone for vehicle goods/services....
Case Background The application was filed by Alpha Oriental Traders Pty Ltd for goods in Classes 29, 30 and 32 (covering food and beverages). Ayam S.A.R.L., the owner of the iconic AYAM BRAND, opposed the application. Ayam has been active in the Australian market since 1986. The company sells more...
As a registered trademark owner in Australia, you might find yourself wanting to adapt your trademark for marketing purposes. This could involve modifications, additions, or combinations with other elements like colors or patterns. But can these variations still be considered use of your registered trademark? This article explores this question...
The Importance of Packaging and Certification in a Global Marketplace Have you ever found yourself drawn to a particular brand of food for reasons beyond taste? Perhaps it was the eye-catching packaging or a symbol you recognized that signaled quality. This real-life experience highlights a crucial aspect of food exports:...
Did you know that trademark registration in Australia can be achieved in less than 3 months? While the standard process typically takes seven and a half months, even with expedited processing, there are ways to significantly reduce this timeframe. Understanding the Standard Timeline The standard timeline for trademark registration in...
Unsure of the trademark registration process in Australia? Here's a breakdown of the steps involved and some important things to know. ✅ Step 1: Prepare and File the Application: The required information will be: ✔ Your trademark (logo, word, etc.) ✔Ownership: name of the trademark owner ✔Address of the trademark...
Many business owners encounter a frustrating situation: their business name gets registered, but their trademark application receives an "Adverse Report" from IP Australia. This can be confusing, especially after investing time and resources into building a brand around that name. The key difference lies in the purpose and legal protection...
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