Aussie Trademark Go Global: Madrid Goods and Services Adopted

24 January, 2024

Aussie Trademark Go Global: Madrid Goods and Services Adopted in March 2024

Australia’s approach to trademark protection is getting a global upgrade. In March 2024, IP Australia will replace the current system for classifying goods and services with the Madrid Goods and Services (MGS) list, a standardized system used by the World Intellectual Property Organization (WIPO) and many other countries.

This switch offers several key benefits for Australian businesses and the trademark landscape as a whole:

• International Harmony: Aligning with international best practices simplifies the process for Australian exporters seeking trademark protection in other countries. No more navigating different classification systems – one list fits all.
• Wider Coverage: The MGS list boasts a far broader range of terms than the existing Australian picklist, ensuring more precise and comprehensive protection for your brand.
• Seamless Transition: To ease the shift, IP Australia will introduce a semantic search function alongside the MGS list. This smart tool helps users find relevant terms based on meaning, even if the exact word they’re looking for isn’t listed.
• Enhanced Clarity: Building on an update to specificity requirements in October 2023, the MGS list encourages clear and specific descriptions of goods and services, reducing potential issues during international filings.

Ultimately, the adoption of the MGS list promises a more efficient, consistent, and globally recognizable system for protecting Australian trademarks. This move benefits both businesses seeking international expansion and the overall integrity of the trademark system.

Stay tuned for further updates from IP Australia as the launch of the MGS list approaches in March 2024. By embracing this international standard, Australia is taking a positive step towards a more streamlined and effective approach to trademark protection.

Need assistance with your trademark registration? Whether you’re in Australia, New Zealand, or beyond, Maygust Trademark Attorneys are here to help. Don’t navigate the process alone – our qualified attorneys can guide you every step of the way.